About Us

Infinity Software Solutions was founded in 2000 with the singular purpose of creating software for and by freight brokers. Our founder, Joe McAlpin, was a part of the freight world at a young age.

With his knowledge of freight, he founded Infinity Software Solutions and built BrokerPlus - an on-premise application that allowed freight brokers to efficiently and effectively book loads, onboard carriers, and bill shippers.

In 2015, Infinity Software Solutions launched BrokerPro - the cloud-based version of BrokerPlus. This software allowed customers to more seamlessly connect with other applications and, more importantly, made it easier for the company to quickly react to the fast-moving freight world.

Celebrating our 25th year as a company, we have further expanded our product offerings with the release of BrokerOS in 2025. BrokerOS is designed to simplify the freight broker technical stack by bringing best-in-class tools to brokers of all sizes.

Communicate Depth with Clarity
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A Balanced, Content-Rich Hero for Strong Messaging

This BrokerOS Web Hero component delivers a thoughtful, two-column layout that pairs long-form text with a visual. It’s designed to give you space to explain your value in multiple sentences — without sacrificing design elegance or readability.

This hero layout makes it easy to tell a more nuanced story. On one side, you can use paragraphs of text to explain your business, benefits, or mission. On the other, you can include an image (illustration, product shot, or photo) that visually supports your message. The combination helps you guide users into understanding both why you matter and what you offer — then lead them to action.

Rich text space: The paragraphs let you go deeper than a simple headline — ideal for explaining features, benefits, or your mission.
Image support: The side image visually reinforces your message, whether it’s a product shot, illustration, or metaphorical photo.
Balanced layout: Two-column design ensures neither text nor image overwhelms — visitors can absorb both easily.
Conversion potential: You can include a call-to-action (CTA) right alongside your message, so users know exactly what to do next.
Responsive design: Tailwind utilities make it easy to adapt layout for mobile (stacked or flow) while keeping readability.
SEO & accessibility friendly: Proper heading structure, readable paragraphs, and alt text for your image support search visibility and usability.

Ideal for your website

This hero variant is especially well-suited when you want to:

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When you need more than just a tagline — when your value proposition requires explanation or storytelling.
Perfect for “About Us”, mission-driven pages, or product features where context matters.
Great if you want to pair descriptive content with visuals - the image helps reinforce your narrative.
Suitable for audience-education. Let shippers know how your freight brokerage's services will work for them.
When your goal is to build trust and rapport, not just get clicks — this hero supports thoughtful engagement.

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Learn More about BrokerOS Web

Best practices for using this hero

Want more advice on how an impactful hero can generate more business for you? Reach out to our sales team.

How long should the paragraphs of text be?: Keep them concise but informative — 2–3 sentences is often ideal. It’s enough to explain your message without overwhelming the visitor.
What kind of image works best?: Use an image that supports and reinforces your message. It can be a product illustration, a conceptual photo, or a brand-relevant visual. Ensure it’s high-quality and relevant.
Where should I place the CTA?: Position the CTA near the text — either at the bottom of the paragraphs or beside them — so that action feels like a natural next step after reading.
How do I ensure it looks good on mobile and tablet?: BrokerOS Web components are moble-friendly by default, but you should always test your design across devices to check contrast and spacing. Use responsive font sizes and padding so your headline, subtext, and CTA remain readable and clickable.
How do I make this hero SEO-friendly and accessible?: BrokerOS Web components handle most of this for you, however, it's important to use proper heading tags (H1 or H2) for your main text, and include ARIA labels or alt text where needed. Proper structure helps both search engines and users with assistive technologies.
How do I ensure the hero doesn’t slow down my page?: BrokerOS Web mitigates this by optimizing image sizes, using modern formats (like WebP), and lazy-loading non-essential tiles. That way, you maintain visual richness without sacrificing performance.