Choose images with a clear focal point

Select high-resolution photos that naturally draw the eye—trucks in motion, container ships, forklifts, docks, or distribution centers work especially well and help anchor your headline visually.

Keep copy concise and outcome-driven

A single, strong value proposition paired with one short supporting line performs best in image-led heroes, keeping attention on your message rather than competing with the background.

Limit CTAs to what matters most

Focus on one to four primary actions that reflect your business goals—too many options can dilute intent and reduce click-through rates.

Use hover effects intentionally

Use hover states reinforce interactivity and affordance, but should enhance clarity rather than distract from the core message or overwhelm the visual hierarchy.

Hero with Background Image & Tiled Buttons

Communicate your branding with an elegant gradient

A powerful impression suitable for any page.

Hero with Background Image & Tiled Buttons

Flexible background gradients and button behaviors reinforce your brand.

Ship with us (Blur Hover)

Got freight? We deliver.

Haul for us (Color Hover)

Join our carrier network.

Careers (Blur Hover)

Join our team

Careers (Color Hover)

Join Our Team

A bold, elegant hero component

Communicate your branding with confidence

This Hero with Background Image & Tiled Buttons component pairs a full-width logistics image with a carefully tuned gradient overlay and prominent CTA tiles to create a strong, conversion-focused first impression. It’s designed to showcase real freight operations—trucks, ships, warehouses, and yards—while keeping headlines, messaging, and calls to action clear and readable across all devices.

By layering subtle gradients over real-world imagery, this hero delivers visual impact without sacrificing clarity, accessibility, or performance—making it ideal for modern freight broker, 3PL, and logistics technology websites.

High-impact visuals, controlled clarity: The gradient overlay softens busy backgrounds and improves text contrast, allowing bold logistics imagery to work without overwhelming your message.

Brand-aligned storytelling: Customizable gradients, colors, and hover effects help reinforce your brand identity while maintaining a polished, professional appearance.

Conversion-focused callouts: Tiled CTA buttons create a clear visual hierarchy, guiding visitors toward primary actions like Request a Quote, Ship With Us, Haul For Us, or Careers.

Built for real freight imagery: Designed specifically for warehouses, docks, container yards, and fleets—this hero makes rugged, real-world logistics visuals look intentional and premium without relying on artificial stock photography.

Flexible across industries and pages: While designed with freight and logistics in mind, this hero adapts easily to shipper-facing pages, carrier recruitment, technology overviews, and brand campaigns—making it a versatile option across your site.

Clear hierarchy at every screen size: Responsive spacing and tile layouts preserve visual hierarchy on desktop, tablet, and mobile, ensuring headlines, supporting text, and CTAs remain easy to scan and act on regardless of device.

Ideal use cases

This component works especially well when you want to:

Create a strong above-the-fold impression on home, service, or industry pages
Offer multiple primary actions without clutter
Highlight logistics operations, fleets, facilities, or freight movement
Balance bold imagery with accessibility and performance best practices

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Best practices for using this hero

Want more advice on how an impactful hero can generate more business for you? Reach out to our sales team.

Choose images with a clear focal point: Select high-resolution photos that naturally draw the eye—trucks in motion, container ships, forklifts, docks, or distribution centers work especially well and help anchor your headline visually.
Keep copy concise and outcome-driven: A single, strong value proposition paired with one short supporting line performs best in image-led heroes, keeping attention on your message rather than competing with the background.
Limit CTAs to what matters most: Focus on one to four primary actions that reflect your business goals—too many options can dilute intent and reduce click-through rates.
Use hover effects intentionally: Use hover states reinforce interactivity and affordance, but should enhance clarity rather than distract from the core message or overwhelm the visual hierarchy.

Related Heros

Ready to deliver a powerful impression?

Contact our sales team today.

Contact Sales