BrokerOS Web pattern
Service Proof Image Tiles
Use image tiles and concise copy to make brokerage services, outcomes, and proof easier to scan.
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We know freight brokers.
25 Years of Innovation
Just like you, we have to deliver every day.
Our Story
Infinity Software Solutions was founded in 2000 with the singular purpose of creating software for and by freight brokers. Our founder, Joe McAlpin, was a part of the freight world at a young age.
With his knowledge of freight, he founded Infinity Software Solutions and built BrokerPlus - an on-premise application that allowed freight brokers to efficiently and effectively book loads, onboard carriers, and bill shippers.
In 2015, Infinity Software Solutions launched BrokerPro - the cloud-based version of BrokerPlus. This software allowed customers to more seamlessly connect with other applications and, more importantly, made it easier for the company to quickly react to the fast-moving freight world. In its 10th year of existence, BrokerPro boasts moving millions of loads through its systems while its customers enjoy moving 34% more loads than before they started using BrokerPro.
Celebrating our 25th year as a company, we have further expanded our product offerings with the release of BrokerOS in 2025. BrokerOS is designed to simplify the freight broker technical stack by bringing best-in-class tools to brokers of all sizes.
Photo of Josh Asbury and Reid Rogers the TIA Capital Ideas Conference.
Photgraph of our founder, Joe McAlpin.
Photo of Joe McAlpin and Nayan Bhattacharyya at our booth at TIA Capital Ideas Conference.
Photo of Forest Wheeler and Luke Hinkel at the TIA Capital Ideas Conference in Phoenix, Arizona.
The Numbers
- YoY revenue growth
- 16%
- Users on the platform
- 4K
- Customer revenue
- $3B
- Customer load volume increase
- 34%
Use image tiles and concise copy to make brokerage services, outcomes, and proof easier to scan.
Use Service Proof Image Tiles to Explain Brokerage Value Clearly
This BrokerOS Web pattern helps freight brokerages organize important services, strengths, or process details in a way that is easier to scan. It gives visitors enough context to understand the message without forcing them through dense copy.
It works well when a page needs to explain multiple ideas, show how a service works, or make a capability easier to compare. The structure supports clarity and conversion while keeping the page connected to the broader BrokerOS Web system.
It works well when a page needs to explain multiple ideas, show how a service works, or make a capability easier to compare. The structure supports clarity and conversion while keeping the page connected to the broader BrokerOS Web system.
- Clear structure
- Break important services or strengths into focused sections that are easier for visitors to understand.
- Scannable messaging
- Make it easier for shippers and prospects to compare capabilities without reading dense blocks of text.
- Trust support
- Use concise copy and relevant context to create a more credible impression.
- Service clarity
- Explain what your brokerage does in a way that connects to real customer needs.
- Flexible placement
- Use this pattern on service overviews, homepage sections, about pages, or supporting pages where multiple ideas need structure.
- Conversion support
- Guide visitors toward the next step after they understand the message.
When to use this section
Use this pattern when your brokerage site needs to:
- When you need to explain a brokerage service or capability more clearly
- When your homepage or service page needs more structure and visual support
- When you want to break up long-form copy with more scannable sections
- When visitors need to compare multiple brokerage strengths quickly
- When service clarity should support the next conversion step
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Best practices for using this pattern
Use this pattern when a brokerage message needs clearer structure, stronger context, and an easier path to action.
- What kind of copy belongs in this pattern?
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Use concise copy that explains a service, strength, or workflow in plain language. If a point needs more than a short paragraph, link to a deeper page instead of crowding the section.
- Where should this pattern appear on a brokerage site?
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Use it after the hero, inside a service overview, or on a supporting page where visitors need a clearer explanation before taking action.
- Should the items link to deeper pages?
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Yes, when each item represents a service line, lane, industry, or workflow that deserves more detail. Keep links specific so visitors know what they will get next.
- What kinds of visuals work best?
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Use visuals that make the message more concrete: freight operations, platform screenshots, service diagrams, lane context, team photos, or proof points tied to the brokerage story.
- How much information is too much?
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If the section starts to feel like a catalog, reduce the number of points or move detail to a deeper page. The goal is to make the message easier to scan, not to explain everything at once.
