What kind of headline works best here?

Use a clear brokerage positioning statement that names the value visitors should understand first. Avoid cramming every service into the headline; the hero should make the page direction obvious.

How much supporting copy should the hero include?

Use one or two concise sentences that explain who the brokerage helps, what the page is about, and why the visitor should continue. Save detailed service explanations for the sections below.

What CTA should this pattern use?

Use the next step that matches the page goal, such as requesting a quote, talking with the team, or learning more about a service. Keep the primary action easy to identify.

Where should this pattern appear?

Use it at the top of a homepage, service page, landing page, or campaign page where the first screen needs to establish trust and direct action.

What visuals work best with this hero?

Use imagery that supports the brokerage story: freight movement, operations, team context, equipment, or customer-facing proof. The visual should make the message more credible, not distract from it.

Abstract gold freight network over a dark navy background.

BrokerOS Web pattern

Content Hero With Image

Explain a brokerage message with supporting paragraphs and a relevant visual.

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Brokerage Outcomes

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BrokerOS Web

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About Us

Infinity Software Solutions was founded in 2000 with the singular purpose of creating software for and by freight brokers. Our founder, Joe McAlpin, was a part of the freight world at a young age.

With his knowledge of freight, he founded Infinity Software Solutions and built BrokerPlus - an on-premise application that allowed freight brokers to efficiently and effectively book loads, onboard carriers, and bill shippers.

In 2015, Infinity Software Solutions launched BrokerPro - the cloud-based version of BrokerPlus. This software allowed customers to more seamlessly connect with other applications and, more importantly, made it easier for the company to quickly react to the fast-moving freight world.

Celebrating our 25th year as a company, we have further expanded our product offerings with the release of BrokerOS in 2025. BrokerOS is designed to simplify the freight broker technical stack by bringing best-in-class tools to brokers of all sizes.

A photograph of a semi truck driving over a bridge.

Explain a brokerage message with supporting paragraphs and a relevant visual.

Use Content Hero With Image to Make the First Message Clear

This BrokerOS Web pattern helps freight brokerages introduce a focused message at the top of a page. It gives visitors a clear sense of what your team does, why it matters, and where to go next.

It works well when the page needs a strong opening section that supports trust, clarity, and action. Use it on homepages, landing pages, service pages, or campaign pages where the first screen needs to do focused work.

First-message clarity: Make the page purpose easier to understand before visitors start scrolling.

Trust support: Use a focused opening message to help visitors feel confident they are in the right place.

CTA focus: Guide qualified visitors toward the next step without creating competing paths.

Audience direction: Help shippers, carriers, prospects, or partners understand what to do next.

Flexible placement: Use this pattern on homepages, service pages, landing pages, or campaign pages where the opening section matters.

Conversion support: Create a clearer path from first impression to meaningful action.

When to use this section

Use this pattern when your brokerage site needs to:

Screenshot of the Content Hero With Image pattern.

When your page needs a clearer first impression
When visitors need to understand who you serve and what to do next
When a service, landing, or campaign page needs a stronger opening message
When you want to guide visitors toward one or two focused actions
When trust and positioning matter before the visitor reaches deeper page content

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Best practices for using this pattern

Use this pattern when the first screen needs to establish trust and move visitors toward a clear next step.

What kind of headline works best here?: Use a clear brokerage positioning statement that names the value visitors should understand first. Avoid cramming every service into the headline; the hero should make the page direction obvious.
How much supporting copy should the hero include?: Use one or two concise sentences that explain who the brokerage helps, what the page is about, and why the visitor should continue. Save detailed service explanations for the sections below.
What CTA should this pattern use?: Use the next step that matches the page goal, such as requesting a quote, talking with the team, or learning more about a service. Keep the primary action easy to identify.
Where should this pattern appear?: Use it at the top of a homepage, service page, landing page, or campaign page where the first screen needs to establish trust and direct action.
What visuals work best with this hero?: Use imagery that supports the brokerage story: freight movement, operations, team context, equipment, or customer-facing proof. The visual should make the message more credible, not distract from it.

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