What kind of headline works best here?

Use a clear brokerage positioning statement that names the value visitors should understand first. Avoid cramming every service into the headline; the hero should make the page direction obvious.

How much supporting copy should the hero include?

Use one or two concise sentences that explain who the brokerage helps, what the page is about, and why the visitor should continue. Save detailed service explanations for the sections below.

What CTA should this pattern use?

Use the next step that matches the page goal, such as requesting a quote, talking with the team, or learning more about a service. Keep the primary action easy to identify.

Where should this pattern appear?

Use it at the top of a homepage, service page, landing page, or campaign page where the first screen needs to establish trust and direct action.

What visuals work best with this hero?

Use imagery that supports the brokerage story: freight movement, operations, team context, equipment, or customer-facing proof. The visual should make the message more credible, not distract from it.

Abstract gold freight network over a dark navy background.

BrokerOS Web pattern

Partner Integration Hero

Explain a connected brokerage partner or workflow with clear context and trust.

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Pattern Preview

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When to Use It

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Brokerage Outcomes

See how the pattern supports clarity, trust, and conversion.

BrokerOS Web

See how these patterns fit into the broader BrokerOS Web system.

Connected workflow

BrokerOS plus a connected brokerage workflow

Explain what the connection does

Follow up Visibility Workflow

Talk With Our Team

Built to support the BrokerOS system.

Explain a connected brokerage partner or workflow with clear context and trust.

Use Partner Integration Hero to Make the First Message Clear

This BrokerOS Web pattern helps freight brokerages introduce a focused message at the top of a page. It gives visitors a clear sense of what your team does, why it matters, and where to go next.

It works well when the page needs a strong opening section that supports trust, clarity, and action. Use it on homepages, landing pages, service pages, or campaign pages where the first screen needs to do focused work.

First-message clarity: Make the page purpose easier to understand before visitors start scrolling.

Trust support: Use a focused opening message to help visitors feel confident they are in the right place.

CTA focus: Guide qualified visitors toward the next step without creating competing paths.

Audience direction: Help shippers, carriers, prospects, or partners understand what to do next.

Flexible placement: Use this pattern on homepages, service pages, landing pages, or campaign pages where the opening section matters.

Conversion support: Create a clearer path from first impression to meaningful action.

When to use this section

Use this pattern when your brokerage site needs to:

Screenshot of the Partner Integration Hero pattern.

When your page needs a clearer first impression
When visitors need to understand who you serve and what to do next
When a service, landing, or campaign page needs a stronger opening message
When you want to guide visitors toward one or two focused actions
When trust and positioning matter before the visitor reaches deeper page content

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Best practices for using this pattern

Use this pattern when the first screen needs to establish trust and move visitors toward a clear next step.

What kind of headline works best here?: Use a clear brokerage positioning statement that names the value visitors should understand first. Avoid cramming every service into the headline; the hero should make the page direction obvious.
How much supporting copy should the hero include?: Use one or two concise sentences that explain who the brokerage helps, what the page is about, and why the visitor should continue. Save detailed service explanations for the sections below.
What CTA should this pattern use?: Use the next step that matches the page goal, such as requesting a quote, talking with the team, or learning more about a service. Keep the primary action easy to identify.
Where should this pattern appear?: Use it at the top of a homepage, service page, landing page, or campaign page where the first screen needs to establish trust and direct action.
What visuals work best with this hero?: Use imagery that supports the brokerage story: freight movement, operations, team context, equipment, or customer-facing proof. The visual should make the message more credible, not distract from it.

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