BrokerOS Web pattern
CTA With Image Tiles
Use supporting visuals to reinforce the offer and guide visitors toward action.
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Our team is renowned for their focus on delivering superior customer support. When questions or problems arise, they answer the phone and ensure our customers are able to get their jobs done.
We believe that working with our customers to identify the best solution to problems makes our software better -- and benefits all of our customers. It's a network effect of freight broker knowledge. Give us a good idea, and we will implement it -- to the benefit of all our customers.
Use supporting visuals to reinforce the offer and guide visitors toward action.
Use Visual Highlights to Educate & Convert
This BrokerOS Call-to-Action pattern lets you combine visual diversity with a clear call to action. Each tile can represent a different service, mode of transport, or customer benefit — all while driving prospects toward a single conversion goal.
By featuring multiple images (e.g., trucks, warehouses, team members, cargo types), you illustrate the breadth and depth of your freight capabilities. Prospective shippers immediately see the variety of services you offer, while your messaging and CTA ensure they know how to take the next step.
By featuring multiple images (e.g., trucks, warehouses, team members, cargo types), you illustrate the breadth and depth of your freight capabilities. Prospective shippers immediately see the variety of services you offer, while your messaging and CTA ensure they know how to take the next step.
- Visual storytelling with flexibility
- Tiles let you break up your offering into digestible, relatable segments — making complex logistics services easy to understand.
- Enhanced trust
- Real imagery of trucks, terminals, or cargo operations reinforces that your business is established and capable.
- User choice + unity
- While each tile might highlight a different service, the unified CTA across the section consolidates decision-making and encourages conversion.
- Responsive design
- With Tailwind CSS, the tile grid reorganizes to look great on mobile and desktop without losing clarity.
- Focused attention
- According to B2B design best practices, contrasting CTAs paired with relevant visuals help guide high-intent users toward action.
- Social proof & credibility
- Visual proof of your operations backed by a clear message helps build credibility with potential clients.
Ideal for your website
Use this CTA when your logistics company wants to:
- Highlight different freight services (e.g., LTL, FTL, intermodal, last mile) side by side.
- Showcase real-world operations — your fleet, your warehouses, and your team — to build trust.
- Provide a visual menu of capabilities that invites users to choose what matters most to them.
- Drive users to request a quote, talk to sales, or get capacity with a clear, unified CTA.
- Add a conversion-rich section to your homepage, services page, or “Why Choose Us” area.
Best practices for using this CTA
Want more advice on how an impactful call-to-action can generate more business for you? Reach out to our sales team.
- What kind of images should I use in the tiles?
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Use authentic, high-quality images of your logistics operations: trucks on the road, warehouse interiors, crew working, or different types of freight. Real photos help build credibility.
- How many tiles are ideal?
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Use 3–6 tiles — enough to show variety (different services or business units) without overwhelming the user. Too many tiles can dilute your core message.
- What should the CTA button say?
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Use logistics-focused, action-oriented text:“Get a Quote”“Request Shipping”“Talk to Our Team”“Start Your Freight Project”
- Where should this CTA section go on my site?
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Place it on your homepage, services page, or above the fold on a landing page. The visual breakdown helps educate and convert at a glance.
- Does this type of CTA help conversion?
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Yes — by combining clear visuals + service breakdown + a unified CTA, you reduce cognitive load and help visitors choose confidently.
