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Drive Action with a Balanced Two-Column CTA and Image
Use Visual Storytelling and a Direct Prompt to Win Freight Business
This BrokerOS Web Logo Cloud component offers a clean, conversion-oriented layout: one side delivers a clear message and call-to-action, while the other side features a compelling, relevant image. This format helps you communicate both your logistics value proposition and the real-world scale of your operations.
By pairing strong messaging about reliability, coverage, or efficiency with a photo of your fleet, operations center, or team, you build credibility and trust. Customers see not just what you say — but what you do. The adjacent CTA gives them a clear, immediate next step, like “Request a Quote” or “Talk to Our Team.”
- Conversion-optimized visuals
- According to CTA best practices, pairing text with relevant images increases engagement and clarity.
- Trust through imagery
- A high-quality photo of your operations (e.g., trucks, warehouse, team) gives viewers confidence and authenticity.
- Clear conversion path
- With your CTA right next to your message, users immediately understand what you want them to do.
- Balanced design
- The two-column layout organizes content visually, making your value proposition and CTA equally prominent.
- Responsive execution
- This component adapts smoothly to different screen sizes — side-by-side on desktop, stacked on mobile.
- Reduced cognitive load
- By placing the image next to the action, the visitor’s eye naturally moves from what you offer to what they should do next, minimizing friction.
Ideal for your website
This CTA component is especially effective when your logistics company wants to:
- Encourage shippers to submit a freight quote request or book capacity.
- Highlight a key value proposition such as “Nationwide Coverage,” “Dedicated Fleet,” or “24/7 Dispatch Support.”
- Combine emotional branding with a functional ask — show your trucks, people, or hub while guiding users to convert.
- Place a conversion-focused section on landing pages, home pages, or service pages.
- Build trust with authentic imagery rather than purely text-based CTAs.
Best practices for using this CTA
Want more advice on how an impactful call-to-action can generate more business for you? Reach out to our sales team.
- What type of image works best here?
- Use a high-resolution, on-brand image that reflects your logistics business — for example, a fleet of trucks, your warehouse or dock, drivers, or dispatch center. Authentic visuals perform far better than generic stock photos.
- What should my CTA button say?
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Use clear, action-oriented logistics language:
- “Get a Quote”
- “Request Freight Rate”
- “Talk to Our Team”
- “Start Shipping with Us”
- What messaging should I use in the headline?
-
Focus on benefits and reliability:
- “Dependable Shipping, Nationwide”
- “Freight Solutions You Can Count On”
- “Your Cargo, Our Commitment”
- How can I make the CTA more compelling?
- Pair the CTA with a short supporting sentence that reinforces value, like: “Get a fast, no-obligation quote — backed by 24/7 support.”
- Is it better to use color or black-and-white imagery?
- Color photography tends to be more engaging and can help the image feel more real and immediate, but a subtle desaturated or black-and-white photo can also convey professionalism. Test both styles to see what resonates with your audience.
