Get in touch.
Our team is ready to help.
- Address
- 2046 Beltline Rd SW # 1
Decatur, Alabama 35601 - Telephone
- (256) 355-6239
- sales@brokerpro.com
Turn Visitors into Leads with a Split CTA + Quote Form
Make It Easy to Request a Freight Quote or Get in Touch
This BrokerOS Web Call-to-Action component offers a smart, conversion-focused layout: one side features your headline and messaging, while the other side includes a streamlined lead capture form. This design helps you both build trust and capture high-intent leads — all in one clean section.
Use this component to invite prospective shippers to get a fast, no-obligation quote, book a consultation, or request capacity. By combining persuasive messaging with a form, you reduce friction and increase the chances that visitors actually convert — because they don’t need to go elsewhere to take action.
- Low-friction lead capture
- Embedding the form right on the page reduces the number of clicks and keeps users engaged.
- High contrast, clear call-to-action
- Your message and form are side-by-side, making it obvious what to do next.
- Builds trust quickly
- Visitors see your value proposition and can act – no need to navigate to another page.
- Responsive and mobile-optimized
- The section adapts beautifully for mobile, ensuring your form remains usable on any device.
- Better lead quality
- This layout encourages prospect qualification through custom form fields (like origin/destination, weight, type of freight), which helps your team follow up more effectively.
- Conversion-focused design
- By keeping the form concise and value-oriented, you strike a balance between collecting useful information and maintaining conversion rates. B2B form design best practices suggest limiting required fields to improve conversion.
Ideal for your website
This CTA component is especially effective when you want to:
- Encourage quote requests:
-
Use it on service or pricing pages where shippers are ready to ask for a rate or capacity. - Capture high-intent leads:
-
The form helps filter serious prospects (e.g., by origin, destination, commodity), so your sales or operations team can follow up efficiently. - Highlight your value proposition:
-
Use the messaging side to emphasize your reliability, coverage, or specialty capabilities. - Reinforce trust with a streamlined UX:
-
The split layout feels professional and balanced, not pushy. - Drive lead generation on your homepage or contact page:
- Streamline behavior so you don't redirect visitors away from your core messaging.
Best practices for using this CTA
Want more advice on how an impactful call-to-action can generate more business for you? Reach out to our sales team.
- How many fields should I include in the form?
- Keep it short — 3 to 5 essential fields works best for B2B lead generation. According to conversion-rate experts, more fields reduce form completion rates.
- Which form fields are most important for a freight quote form?
- Focus on practical, lead-qualifying inputs: origin, destination, weight or volume, contact email, and perhaps a phone number or company name — enough to provide a meaningful quote or follow-up.
- What should I put in the headline / messaging next to the form?
-
Use a value-driven message, such as:
- “Get a Fast & Transparent Freight Quote”
- “Schedule Your Load Pickup Today”
- “Freight Rates You Can Trust — Request a Quote”
- What should the submit button say?
-
Use clear, action-oriented text:
- “Get My Quote”
- “Request Rate”
- “Send My Request”
- How can I increase trust so people actually fill out the form?
- Add trust signals near the form — such as a short sentence (“Trusted by 200+ shippers”), a logo of a major client, or a note about response time. Also minimize fields to reduce friction.
- How do I ensure form submissions are valuable, not just spam?
- Use a minimal number of qualification fields, plus perhaps a required contact email. You can follow up with a quick call to verify lead details. Also, clear value messaging (“Get a real, accurate freight quote”) helps filter serious shippers.
