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Inspire Action with a Split CTA and High-Impact Visual
Use Visual Storytelling to Energize Your Logistics Message
This BrokerOS Web CTA component provides a balanced, visually engaging call-to-action section: one side features a compelling headline and button, while the other showcases a strong, relevant image. This layout helps you communicate both value and trust at the same time.
By combining clear messaging with an image (such as a freight terminal, trucks in motion, or your team working), you reinforce your logistics brand’s credibility and professionalism. The image draws in visitors emotionally, while your call to action gives them a clear next step — whether it’s getting a quote, contacting dispatch, or scheduling a pickup.
- Emotive visuals drive connection
- The image showcases your operation, conveying professionalism and scale.
- Clear next step
- The CTA button communicates exactly what you want visitors to do (e.g., “Get a Quote,” “Contact Us”).
- Balanced design
- The split layout makes your message immediately visible, and the image keeps it grounded and real.
- Responsive and design-safe
- BrokerOS Web's responsive classes ensure the layout adapts beautifully for mobile and desktop.
- Increased trust
- Realistic imagery of your team, trucks, or facilities builds credibility and helps prospects visualize working with you.
- Conversion-focused simplicity
- By keeping only one form of conversion (the button) and pairing it with a relevant visual, you reduce cognitive load and guide the user naturally.
Ideal for your website
Use this CTA component when:
- You want to showcase your freight operation visually (truck fleet, team, warehouse).
- You’re prompting visitors to request a quote, get in touch, or book transportation.
- You need a section that feels trustworthy and service-oriented.
- You want a conversion moment that combines story and action.
- It’s part of key pages like your homepage, services page, or logistics overview.
- You want to highlight a value proposition or capacity (e.g., “Nationwide Coverage,” “Same-Day Delivery,” or “Trusted Dispatcher Team”).
Best practices for using this CTA
Want more advice on how an impactful call-to-action can generate more business for you? Reach out to our sales team.
- What kind of images should I use?
- Use high-quality, on-brand imagery. Good options include your trucks, drivers, terminal operations, or warehouse scenes — anything that reflects your logistics capabilities authentically.
- How should I word the CTA button?
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Use logistics-specific action language:
- “Get a Free Quote”
- “Book a Load”
- “Talk to Dispatch”
- “Start Shipping”
- What should my headline say?
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Focus on the benefits of working with you:
- “Reliable Freight, Delivered On Time”
- “Nationwide Transport. Trusted Service.”
- “Your Freight. Our Commitment.”
- Where should this section go on the page?
- It works well on landing pages, service pages, or at the end of a value-proposition section. Use it to convert visitors who are ready to take the next step.
- Does showing a real logistics photo actually help conversion?
- Yes — realistic, branded visuals help build trust. According to conversion design best practices, associating your CTA with a real image of your operation can reduce friction and boost engagement. Just be sure to use a high-quality image since low-resolution images can actually erode trust.
