--- title: "Freight Broker Analytics \u0026 Data Platform | BrokerOS" url: "https://www.brokeros.com/intelligence/" --- ![Abstract gold freight network over a dark navy background.](/images/heroes/iss-hero-bg-image_hu_473e25e4ca218cc6.webp "Abstract gold freight network over a dark navy background.") BrokerOS Intelligence # Know what's working. Know where to improve next. ## BrokerOS Intelligence connects your website, search, social, and pipeline data into dashboards built for freight brokerages — so you see how your digital presence is performing and what to focus on next. No setup project. Already built. [See the direction \ #how-intelligence-fits See how BrokerOS Intelligence fits into BrokerOS](#how-intelligence-fits) [Talk With Our Team \ /contact-us/ Talk with our team](/contact-us/) [Search Performance \ See what's driving traffic, where you're ranking, and where competitors are ahead. \ #why-intelligence-matters BrokerOS Intelligence search performance](#why-intelligence-matters) [Pipeline Visibility \ Connect web traffic, visitor behavior, and CRM activity into one view. \ #what-intelligence-does BrokerOS Intelligence pipeline visibility](#what-intelligence-does) [Social & Reach \ Track LinkedIn performance alongside your web and pipeline data. \ #how-intelligence-fits BrokerOS Intelligence social and reach](#how-intelligence-fits) Why Intelligence matters ## Most brokerages have data. Very few know what to do with it. BrokerOS Intelligence pulls your search, traffic, social, and pipeline data into a single view — built specifically for freight brokerages. You see what's actually driving growth, where you're losing ground to competitors, and what to focus on next. Not more dashboards. Better answers. ### See your search performance clearly Google Analytics and Google Search Console data in one place — so you know what’s bringing shippers and carriers to your site and whether that’s improving over time. ### Know where competitors are ahead Monthly competitive monitoring surfaces the gaps that matter — which searches competitors are winning, where they’re visible and you’re not, and what’s worth closing. ### Connect awareness to pipeline Web traffic, visitor identification, CRM pipeline activity, and LinkedIn data connect into one view — so you see how digital attention is turning into real business relationships. What BrokerOS Intelligence shows you ## Your dashboards are already built. BrokerOS Intelligence connects your existing data sources into dashboards built specifically for freight brokerages. We handle the setup. You get the visibility. And because BrokerOS can integrate with nearly any data source, the system grows as your business does. ### Search & traffic performance Google Analytics and Google Search Console in one view — see what’s driving visits, which pages are gaining traction, and where you’re showing up in search. ### Visitor & pipeline activity See who’s visiting your site alongside where they are in your pipeline — so your team always has context before reaching out. ### LinkedIn & social reach LinkedIn analytics connected alongside your web and CRM data — so you see how social presence is contributing to awareness and inbound activity. SEO performance intelligence ## Freight broker search visibility that improves over time Getting found in search is not a one-time project. BrokerOS Intelligence tracks how your search visibility is trending, surfaces where competitors are ahead, and feeds that insight directly into your monthly refinement priorities — so your site keeps improving after launch. Visibility ### See how your search rankings are moving Search Console data in your Intelligence dashboard shows how visibility is trending over time — so you can measure progress instead of guessing. Competition ### Know where competitors are outperforming you Monthly competitive monitoring identifies the gaps that matter — which searches competitors are winning and where you have room to close the gap. Refinement ### Turn insight into what gets worked on next Competitive and performance data feeds directly into monthly refinement priorities — so your website, content, and positioning keep improving as part of the BrokerOS system. How it fits into BrokerOS ## BrokerOS Intelligence closes the loop on your whole digital operation It connects every part of your digital presence — search, traffic, visitor behavior, CRM pipeline, and social — into dashboards your team actually uses. Not five separate tools pulling in different directions. One system that tells you what’s working. Web & Search ### Search, traffic, and visitors in one view Google Analytics, Search Console, and visitor identification data show how your digital presence is performing across every stage of the buyer journey. CRM & Social ### Pipeline and LinkedIn connected CRM pipeline activity and LinkedIn analytics connect into your Intelligence view — so you see how awareness is translating into inbound interest and real business relationships. Refinement ### Monthly review drives continuous improvement Performance data feeds directly into monthly refinement priorities across BrokerOS Web, CRM, and positioning — so the whole system keeps improving over time. Measure what's working, understand what's not, and decide what to do next. ## Analytics & intelligence FAQs What does BrokerOS Intelligence show me? Search performance, web traffic, visitor behavior, CRM pipeline activity, and LinkedIn analytics — connected into dashboards built specifically for freight brokerages. You see what’s driving growth and where to focus next. Do I need to set up the dashboards myself? No. The dashboards are pre-configured for freight brokerages. We connect your data sources and you’re live. No development project, no configuration work on your end. What data sources does it connect to? Google Analytics, Google Search Console, LinkedIn, your CRM, and visitor identification data are all connected by default. And because the system can integrate with nearly any data source, we can add more as your business grows. How does competitive monitoring work? We run monthly competitive analysis on your search visibility and compare it against key competitors. The findings feed directly into your refinement priorities — so you’re always working on what matters most. How does Intelligence fit into BrokerOS overall? It closes the loop. BrokerOS Web gets you found. BrokerOS CRM manages follow-up. Intelligence shows you how well both are working — and what to improve next. ## See the full picture. Start improving the right things. ### Your dashboards are already built. We'll show you what they look like for your brokerage and walk through how we connect your data sources. [Talk With Our Team \ /contact-us/ Talk with our team](/contact-us/) [View Pricing \ /pricing/ View BrokerOS pricing](/pricing/)